Easy Oily Hair Even After Washing? The following causes

Who is not annoyed if the hair is still often oily even though it's been shampooing regularly? In addition to causing discomfort, oily hair can also make the appearance look unattractive because it looks limp, Worse yet, this problem can also lead to the appearance of dandruff and the appearance of pimples on the face. To overcome this problem, you can actually rely on hair care products. But before looking for the right treatment product, you should first know several factors that cause oily easy hair in the following article.

Vitamin B deficiency

Vitamin B has the role of accelerating oil production, maintaining moisture, and healthy hair. Therefore, lack of vitamin B can result in accumulation of oil production on the skin, including the scalp. To avoid this problem, make sure you consume sufficient amounts of B vitamins. Well, of the many types of B vitamins that exist, try to consume vitamin B2 (riboflavin) and vitamin B6 (pyridoxine) which can help fight oily hair by controlling sebum production.

The content of shampoo is too hard

Some people may feel less satisfied when the shampoo used does not produce abundant foam. In fact, using shampoo with SLS content that is too high can make the scalp dry. This scalp loses its natural moisture which makes the production of sebum on the scalp increase, resulting in hair becoming oily easily. Instead of using SLS shampoo with abundant foam, try switching to a shampoo made from natural ingredients, one of which is the Natural On Tea Tree Cool Shampoo from Daeng Gi Meo Ri.

Using Too Many Conditioners

The conditioner has a function to moisturize the hair. However, if you use it in excessive amounts and in an inappropriate way, don't be surprised if this product will only cause the hair to look limp and oily. Applying conditioner to the scalp or hair root is not the right way. Actually, the hair root is naturally moist, so if you use conditioner in that section, the result will only make the hair lose its volume and get greasy easily. Therefore, apply enough conditioner to the center to the tip of the hair, yes!

Shampooing too often

There are still many people who think if they frequently shampoo, they can make the scalp and hair clean. But apparently, the assumption is not true 100%. Washing your hair too often will only cause your hair to dry out. In dry conditions, the hair roots will also release natural oil which makes the stem to the ends will look limp. Well, if you feel your hair is easily dirty and you need to wash your hair in frequent intensity, make sure you use moisturizing shampoos and hair care products that can keep your hair's natural moisture, for example, Everline Becare Daily Shampoo which is specifically for daily use and is suitable for all hair type.

Moist and hot air

Who would have thought yes, if the air in Tokyo which tends to be hot and humid could be one of the causes of oily and limp hair easily? Well, one way you can do this is to protect your head from direct sunlight. Pssst, always available Colab Dry Shampoo can also be one of the quick solutions to this problem, you know!

Tips for Caring for Thin and Sensitive Lips

During this time, you may accidentally focus more on treating facial skin to forget other areas, including lips. In fact, this part of the face is often in direct contact with lipstick, which if not treated can cause various problems, one of which is dryness. Likewise with those of you who like to change lipstick, be careful! Because the skin of the lips can be sensitive, thinner, and the possibility of irritating effects will arise. If this has already happened, make sure you do this to treat it to be healthy again!

Stop the Habit of Licking Lips

Reported by howstuffworks.com, licking the lips will initially provide a sense of comfort because it makes it feel more moist and not dry anymore. Unfortunately, this habit will actually make the condition of the lips increasingly dry. This is because the skin of the lips does not have as many protective membranes as the rest of the skin, so the saliva that hits the lips will evaporate and make it drier.


Avoid Phenol Content

If you have ever enjoyed a cold sensation when using a lip balm, you can be sure the lip balm contains phenol or menthol. Some beauty manufacturers that produce lip balm will usually offer a variety of flavors and aromas, including mint. However, it would be nice if you do not choose products that contain cooling sensation because it is likely that the lip balm contains phenol which can increase sensitivity while making it drier.

Keep Exfoliating

Not only does the skin of the face and body need to be exfoliated, even the skin of the lips needs it. This is important to remove dead skin cells that accumulate on the surface of the lips. Before starting to exfoliate, make sure you choose ingredients or products that do not have scrub grains that are too coarse and abrasive, since the skin of the lips is very thin. If you use a product that is too rough, you might even experience irritation to the skin of the lips.

Take advantage of Lemon and Honey

The use of natural ingredients for beauty care is indeed commonplace for many women. Among the many natural ingredients available, lemon and honey are two ingredients that are believed to be effective in overcoming dry and cracked lips. Lemon can remove dead skin cells while brightening lips. While honey, is believed to be effective in moisturizing dry lips. If you have both of these ingredients at home, start by mixing these two ingredients, then rub them on the lips regularly to get a healthy and soft look.

Tips for Brightening the Skin of the Groin with Turmeric Powder

Black or dull groin area often makes a woman lose self-confidence. Moreover, when he was in front of her husband. Regarding the blackening of the groin skin itself can be caused by many things.

It starts from the use of underpants too tight, the use of jeans that are too tight, addition or use of synthetic pants and even hormonal imbalances. When the skin of the groin is blackened, it's best not to panic first ladies.

There are several natural ways that can be done to re-lighten the crotch skin. Launching from the page alodokter.com, one natural way that can be done is to use turmeric powder.

A very easy way is to mix 2 tablespoons of turmeric powder with 2 tablespoons of lime juice. Mix evenly to form a paste or mask. Apply to the groin while being massaged or rubbed gently. Let stand for about 10 minutes then rinse with clean water as usual.

Nutrients contained in turmeric powder are believed to brighten the skin naturally. While the nutrients contained in lime juice are useful in removing dead skin cells causing dull skin.

Hopefully this information is useful and good luck.

Simple But Effective Steps to Overcome Tired and Dull Faces

Inevitably, the appearance of a dull and tired face can indeed reduce one's confidence. There are also many causes. Starting from the frequent exposure to sun exposure, pollution, dust, to a less than optimal cleansing process. Besides relying on skin care products with lightening content, overcoming tired and dull face skin can also be done in other ways, you know. Curious? To find out, see the tips here!

Light Massage

Who would have thought if a routine light massage on the face would bring many benefits to the skin? Yup! Light massage is known to facilitate the flow of blood circulation which can make the appearance of facial skin look brighter and fresher. The method is quite simple and easy to do, how come! Start with a circular motion from the middle area to the outside of the face to maximize the lymphatic system. To maximize the massage results, don't forget to add a few drops of face oil to this routine!


Reduce Salt Intake

The problem commonly experienced by those of you who are in productive age is lack of sleep. If this habit occurs in a long enough period of time, it is possible that later it will appear puffy eyes aka eyes that appear swollen. If you eat too much food containing salt everyday, don't be surprised if the problem is difficult to avoid. Because, consuming too much salt can cause the body to swell because the nature of salt itself can bind water in the body. If you don't want puffy eyes to appear to be getting worse, start to reduce excessive salt consumption!

Sleep Quality

Sleep is one of the important activities that should not be ignored, no matter how busy you are. Besides being able to restore energy, having a quality sleep can also bring many benefits to the skin. One of them is increasing skin cell regeneration which makes the appearance look fresher. According to the Sleep Health Journal, good sleep time for adults is 7-9 hours.

Frame eyebrows

Eyebrows cannot only frame the overall look of the face, but also make it look fresher. The right eyebrow frame and in accordance with facial contours can give the appearance of a neater and more well-maintained appearance. Even so, still make sure you frame your eyebrows according to the shape of the face so the results look natural, huh!

Give a Highlight Touch

One more trick to outsmart a face that looks dull and tired is to apply a highlighter. Sweep the highlighter according to the skin color on some of the highest point parts on the face and corner of the eye. Instantly, you will get a look that looks healthy, more radiant, and of course bright.

Tips to Overcome Acne with Apple Vinegar

Caring for the skin by using ingredients in the kitchen has indeed become a very common thing to do. Starting from fruit, vegetables, eggs, milk, oatmeal, to baking soda, there are only beauty benefits that can be obtained from these ingredients. In addition, there are apparently other kitchen ingredients that are very popular and are often considered the holy grail by some skin care enthusiasts. Yup! Especially if it's not apple cider vinegar.

Although classified as rather rarely used in Tokyo cuisine, but apple vinegar is a kitchen ingredient that is often used daily in America and some other countries. Some of the loyal readers of Beauty Journal might also have heard that when used as a toner, apple vinegar can help overcome acne and make the skin cleaner! Well, if you are curious and interested in trying apple vinegar toner, try to know the following five things first!

1. There are Several Types of Apple Vinegar

Before determining your preferred brand, do you know that apple cider vinegar itself consists of various choices? Yup, not just one, but there are several choices of apple cider vinegar! Starting from unfiltered, filtered, unpasteurized, raw, and organic. Well, if you plan to use apple cider vinegar, choose raw, unfiltered, and if possible, organic vinegar, where there is still a ‘mother gelap aka dark-colored fine fiber in the bottom of the bottle that is known to be rich in good bacteria and enzymes.


2. Not Scientifically Proven

Aside from the popularity of using apple cider vinegar for cosmetic purposes, there is actually no significant number of studies that validate that apple cider is truly beneficial for skin health and safe for daily use. Even so, there are several studies, including this study which say that apple cider vinegar has a strong and effective antibacterial and antifungal ability. Unfortunately, further research is still needed to find out the advantages and disadvantages of using apple vinegar as an antibacterial.

3. Has Antibacterial Function which is believed to be able to Help Overcome acne

Now, as mentioned earlier, the results of the research show that apple cider vinegar has a very effective antibacterial ability, including to overcome propionibacterium acnes or p. acnes, the bacteria that causes acne. This antibacterial ability comes from the content of acetic acid, lactic acid, citric acid, and succinic acid which can kill bacteria on the face.


4. Reaping Positive Reviews from YouTubers

Liah Yoo, beauty influencer and founder of Krave Beauty is one of a series of YouTubers who gave positive reviews from her experience using apple vinegar as a toner. In his YouTube video, Liah Yoo said that apple cider vinegar has an exfoliating and antibacterial effect that is good for acne prone skin. However, he also stressed that apple cider vinegar should not be used every day and only used once a week so as not to irritate and kill the good bacteria present on the skin.

In addition to Liah Yoo, Alycia Grayce, MamiChula8153, and Nofita from Pita’s Life, it is also included in the row of YouTubers who thank Apple vinegar for keeping their skin clean from pimples. Although it was dominated by positive reviews, not a few were also found to be less suitable with this mixture of toner from apple cider vinegar. In fact, the skin is even more acne. If you still want to try apple cider vinegar as a toner, make sure you have followed the usage instructions correctly, huh!

5. Must be diluted first

Apart from choosing the right type of apple vinegar, one other thing that is no less important before you use apple cider vinegar for the skin is how to use it. Although it is mentioned that apple cider vinegar can be used as a toner, it does not mean you can pour apple cider directly into the cotton and then apply it to the face. Having high acid content and properties, if you apply it directly apple cider can cause a burning sensation to the skin resulting in irritation. Therefore, before using it as a toner, you must first dissolve apple vinegar and water with a ratio of more water than apple vinegar.

Causes of Decay in a Forehead that Doesn't Go Lost

Stunts or small pimples that appear like a group on the face are very disturbing appearance.

One area of ​​the face that is most often experiencing stunting is the forehead. As with acne, which has a size that is large enough and often accompanied by pain, beruntusan generally do not cause these effects. Although the size is relatively small, it often comes by 'ganging up' and can last for quite a long time. Well, before deciding to take steps to treat it, it's good to first know the cause here!

Triggered by stress

Living a race against time and all the work deadlines that exist, of course does not rule out the possibility of stress. Apart from having an effect on the mind and mood, excessive stress seems to also affect the skin which can lead to the appearance of strands on the forehead. This strain arises as a reaction to your emotions that are less stable due to stress. To overcome this, try to free your mind and enjoy more in living life!

Hormonal

Excessive increase in the hormone testosterone also turns out to be the cause of the emergence of a loop on the forehead that usually lasts quite a long time. Excess testosterone hormones generally will stimulate the glands, which of course will trigger the emergence of bruntusan. If you are like this, diligently cleanse your face and always moisturize the skin with moisturizer, huh!



Hair style

The forehead is the part of the face that is most often in direct contact with the hair. Especially if you have a hairstyle with bangs that always stick to the forehead. If you think this method can cover the bruntus on the forehead, unfortunately, this method only only exacerbates the condition. Of course your bangs are also exposed to dust and pollution, right? Try to imagine, bro! If you always stick unclean bangs on a stretched forehead, it's not surprising if the condition gets worse. Therefore, avoid this habit so that it lasts quickly, huh!

Use of a helmet or hat

In addition to hair, the use of a helmet or hat can also cause the onset of the forehead due to direct contact. Although it looks clean, it is not impossible if the two objects are the source of the bacteria that causes the onset. However, that does not mean you have to avoid using both, really! It's just that, make sure the cleanliness of the helmet or hat that you want to use to prevent the occurrence of beruntusan in the day.

Digestive problems

In the body there are systems and networks that are interconnected with each other. Research conducted by Dr. Harvey W Kellogg as a professor in the United States states that 90% of diseases come from the intestine. Well, it is not impossible if the cause of the latter is the one you least expected. To convince him, it never hurts to go to the doctor and check up to make sure there are no problems in the body which can later trigger other problems.

Benefits of Goat Milk for Skin in Bath Soap

Bathing is a thing that we often do every day, to maintain a clean body. Soap is also one of the skin treatments that must be used when bathing, so that the skin remains moist.

Soap made from goat's milk can be the right choice because it has
properties make the skin so smooth and sleek.

 In fact, this soap became the mainstay of Queen Cleopatra, you know.

"Goat milk has high anti-oxidants to make the skin healthy and moist. So, it will not make the skin dry," explained the Promotion Manager of PT Megasurya Mas, Mirna F Ambarsari, as released by Vemale.

In addition, goat milk also contains Alhpa Alpha-hydroxyl Acid (AHA), which acts as an exoliator agent. This makes using goat milk soap regularly will help make the body clean from acne scars stains.

However, you also still have to be careful in choosing products carefully and well. Because, many soap products are mixed with bleach so that it is not pure goat's milk. But there is an easy way to test it Ladies.

"Try putting the soap product under Ultra Violet light. If the light spreads inside the product, it means the soap uses bleach," he explained.

Therefore, Ladies must be more critical in choosing products, especially goat milk soap products. One product that you can try is a soap product from Lervia that offers goat milk combined with avocados that are so rich in antioxidants.

The Routine Benefits of Eating Almond Milk for Beauty

In addition to fruits and vegetables, almond milk is known to store many benefits because it is rich in nutrients and nutrients that are good for the body. According to Kristin Kirkpatrick, a Dietitian and Manager of Health Nutrition Services at the Cleveland Clinic's Wellness Institute, almond milk has a 50% lower fat content compared to cow's milk. Apart from not containing cholesterol, this vegetable-sourced milk is also safe for vegans to consume. In fact, even women who are on a diet will feel safer when consuming this milk without worrying about fat.

In terms of body health, regular drinking of almond milk can maintain heart health, help lose weight, reduce the risk of diabetes, even safe for consumption by someone who has lactose intolerance. Besides storing a myriad of health benefits, almond milk is also good for treating skin beauty. The content of vitamin E is stored in it, making almond milk effective in nourishing and caring for the skin. For those of you who like to consume these healthy drinks, you are very lucky! Because, in addition to health the body becomes more awake, you will also feel the following beauty benefits!

Skin Regeneration Faster and Prevent Aging

The high content of vitamin E in almond milk can meet the nutritional needs of the skin. Well, again, the content of vitamins rich in antioxidants can also be proposed to counter the adverse effects of free radicals. The oil in vitamin E can also encourage collagen production which will keep the skin supple. In addition, by consuming it regularly or making it a face mask, the skin regeneration process will be faster.

Slowing the Formation of Dead Skin Cells

Almond milk contains flavonoids, catechins, and epicatechin which are tasked to help prevent the formation of dead skin cells continue to grow and accumulate in the top layer of the skin. If you consume them regularly, the growth of dead skin cells will also slow down, which will have an impact on the brightening of facial skin.

Controlling Excessive Oil Production

Some skin problems such as pimples and blackheads, generally occur due to excessive oil production which leads to clogging of the pore due to contamination with dirt and dust. By consuming almond milk regularly, the production of oil on the face can be more controlled.

As a Natural Moisturizer

Apparently, almond milk can also be used as DIY skin care, you know! To moisturize the skin, you can soak the cotton into a container of almond milk. After the cotton is completely submerged, squeeze until after drying. After that, paste or apply cotton to the skin of the face, for about 5-10 minutes until the milk is absorbed maximally to the skin. If done regularly, the skin will feel more moist thanks to the content of riboflavin which can help increase the production of niacinamide in the skin.

Overcoming Sunburn

Happy to go to the beach? Or, maybe you often forget to use sunscreen when doing outdoor activities? Outdoor activities really allow you to experience sunburn due to exposure to sunburn. Well, if this problem occurs, you can also reduce it by using the method is quite easy, namely by rubbing almond milk on the skin that burns regularly after bathing. The content of vitamin E which is owned by almond milk is known to minimize damage to burned skin.

Benefits of Seed Leaves for Beauty You Need to Know

Fruit with green skin color and red flesh color is quite believed to be one of the natural ingredients that are widely recommended in curing dengue fever. But, do you know that besides the fruit, the leaves of guava also have a myriad of benefits to overcome various problems? Just say, eczema, zits, to deal with hair loss. Instead of getting curious, see the explanation directly below, let's!

Overcoming Eczema

Guava leaves can be used to treat inflammation due to atopic or eczema because it has anti-allergic properties that help prevent the production of histamine, a compound produced by the body to fight foreign substances. To deal with eczema with guava leaves, all you need to do is prepare some dried guava leaves. After being mashed, put it in a pan filled with boiling water. Let stand until the cooking water turns brown. After changing color, turn off the heat and cool the cooking water.

In a situation that has cooled, take the cotton and dip it into the cooking water. Apply thoroughly to the cleaned face. Let stand for about 15 minutes, then wash your face as usual with a facial cleanser afterwards. If done regularly, eczema will gradually disappear.

Reducing Acne and Black Spots

In addition to anti-allergies, guava leaves also have antibacterial properties that can help banish acne-causing bacteria. Guava leaves are also anti-inflammatory which can help soothe the skin, reduce the appearance of zits, while helping to reduce black spots on the skin. To feel this effect, you only need to take guava leaves to taste. Mash the leaves, then apply to the area of ​​the face with acne and black spots. Let stand a few moments, then rinse with plain water. To get optimal results, you can try doing this routine twice a week.

Prevent Skin Itching

Itchy skin can cause serious problems if not treated immediately. For that, just use guava leaves to overcome them. This natural ingredient is known to dispel bacteria that cause hives and allergies. you just pound the leaves of guava until smooth, then apply to the area of ​​the skin that itches. Let stand a few moments then rinse thoroughly.

Brighten the skin

Guava leaves contain anti-oxidants and other substances that can help remove dead skin cells. These natural ingredients can also help kill bacteria, so the skin is healthier, smoother and brighter. Blend a few leaves of guava. Mix with a little turmeric powder and rose water to make a thick paste. Apply to the part of the face and neck that has been cleaned. Let stand for 15 minutes then rinse thoroughly.

Overcoming Hair Loss

Guava leaves apparently contain a lot of antioxidants and vitamin B which can overcome the problem of hair loss while accelerating its growth. Vitamin B in guava leaves is known to strengthen follicles and hair roots, so guava leaves are considered to be the best natural ingredients that can be used to fight hair loss.

To deal with hair loss, take enough guava leaves and boil with water. Boil for 20 minutes until boiling so that the nutrients contained in guava leaves are completely extracted completely. There are two ways you can choose. First, after shampooing, apply boiled water on guava leaves to the hair and scalp then rinse with clean water. Second, apply it at night before going to bed and rinse the hair the next morning. In order not to pollute the pillows and bed sheets, don't forget to cover your hair with a shower cap, huh!

Overcome Acne with Strawberries, How Do You Do Ladies?

Not only delicious to eat it turns out that this one fruit can also be used for various kinds of beauty treatments, you know. Strawberries are actually useful for dealing with acne.

Strawberries contain natural Salicylic Acid. This substance is commonly found in various acne medications. That's why this fruit is very useful for removing acne on the face.

Amazingly, the use of natural strawberry masks can help to reduce stubborn acne without making the skin dry. This strawberry fruit is also rich in vitamin C which contains antioxidants to fight free radicals.

Well, here is how to make a strawberry mask to deal with stubborn pimples on your face:

Prepare:


strawberry
lemon

Blend both ingredients, then apply a mask that has been made evenly. Let stand for a few moments so that nutrients can be absorbed perfectly. It is recommended that you rinse your face with warm water. Strawberry mixed with lemon is rich in vitamin C which is very good for the beauty of your skin

Why is Yogurt a Super Healthy Food? This is the reason

So far, people only know that yogurt is a healthy food that is good for digestion. But not many know what nutrients are in yogurt so that these foods can be categorized as healthy foods. Actually how healthy is yogurt?

Reporting from Women's Health, nutritionist Karen Ansel, R.D. say that one cup of yogurt contains probiotics, calcium, potassium, and protein so that it includes the healthiest food you can eat.

Not only that, yogurt that has undergone fermentation also decreases the amount of fat so it is lower in calories. But what about the sugar content that is often added to yogurt?

Apparently, even though as much as 16 grams of sugar per serving in yogurt looks quite high, keep in mind that all yogurt, although not yet flavored, naturally does have little sugar. Karen Ansel explains that natural sugars are balanced by all the proteins, calcium, and potassium that are packaged in them too.

Beware Ladies, Sleeping Less Than 4 Hours Can Increase Your Risk of Early Aging

Health experts recommend that we have enough sleep every day. The time stated enough to sleep is 6 to 8 hours. More or less than that can endanger health. The danger starts from increasing the risk of obesity to increase the risk of premature aging.

Not only everything that is excessive is dangerous for health. Everything that is not too good is not good. Including lack of sleep by sleeping less than 4 hours every day.

Launching from WebMD.com page, sleeping less than 4 hours can increase the risk of premature aging. Someone who is used to staying up late and sleeping very briefly every day will look 9 years older than the original age.

People who sleep less than 4 hours are believed to experience decreased thinking ability. Even more terrible, people who are used to staying up will experience a decrease in reasoning ability, verbal ability as well as the ability to remember. The researcher explained that sleep that is lacking can make a person more easily lose their short and long term memory abilities.

"We found that the ideal or optimal amount of sleep can keep the brain and skin good. Good sleep is 6 to 8 hours each day. Less or more than that is not recommended," said Conor Wild, a researcher from the Owen Laboratory.

Well ladies, try to always have optimal sleep time every day. I hope this information is helpful.

How to do an Analysis to Maximize SEO Performance

Many people who think SEO is only a job done once during the life of the website.

Not so.

SEO is an ongoing process. A website owner must continue to observe its performance on their website while making efforts to maximize SEO.

But we are currently blind.

To be able to do optimization, you have to know what is happening on your website ...

... What numbers appear, whether there is an increase or decrease in performance.

Without knowing the relevant numbers, we will not know at all what needs to be addressed and what is good.

Therefore, follow this guide so that you can always get maximum SEO performance.


Things you should know (and do):
Because valuation is the last process in SEO, you must first do this:

On-page SEO: Website page optimization
Off-page SEO: Link building and popularity
The principle of content marketing in SEO
(The 3 guides above are previous chapters in this series of SEO guides)

After that, you are ready for the first step.

1. Integrate Search Console and Google Analytics
Although many people say these two tools are not mandatory, but for a serious SEO practitioner you should both use them.

Click here for how to install Google Analytics.

Once installed, enter the Search Console and add your website.

Nothing will happen in a short time. These two tools take several days after they are installed because they will only collect data.

These data will be used to further optimize.

If your website has a .xml format sitemap, submit it to the Search Console now to make it easier for Google to read your site.

2. Make crawling with tools
Crawling is a process carried out by search engines to browse web pages while gathering information.

We will imitate this process.

The goal is to find out the big picture of your website ... whether there is an error, whether there are broken links, internal duplicates, and empty meta tags.


Use one of these 3 tools:

ScreamingFrog SEO Spider
WildShark SEO Spider
BeamUsUp SEO Crawling Software
ScreamingFrog is the most complete feature, but the free version can only scan 500 pages in one go. While the premium version is $ 99 per year.

Two other alternatives are equivalent but 100% free.

Go to one of the links above and download the software, then scan and fix what's wrong.

Some improvement processes with ScreamingFrog are discussed in this SEO technique guide. Because the appearance of the three is similar, you can apply the guide to any tool.

3. Further keyword research
In this series of SEO guides we have briefly discussed keyword research that will be used in:

Title
Meta description
Content
But if you really intend to make search engines the main source of traffic, do further keyword research.

How to do keyword research is discussed here.

If you follow the guidelines above to the end, you will also find ways to evaluate keyword performance.

4. Analysis of content performance
80% (or more) of a page on your website is content. So the effect of content on SEO is at least 80% of all the things you do.

Humans like to get content that is satisfying, so that search engines will give good ratings to satisfying content.

Read this guide to analyze content with Google Analytics.

Finish ...
The last chapter in this SEO guide is quite short because each step in assessing SEO performance has been discussed specifically in their respective guidelines.

If you follow this guide from the start, it means that now you have mastered the basics of SEO.

All you need to do after this is to apply the knowledge that you have learned, then when you have the data continue to the performance analysis as above.

14 Techniques to Build Quality Backlinks to Increase Ranking and Get Traffic

Link building is a way to get backlinks from other websites to your website.

If you want to get a lot of visitors, then you must occupy the top position in the search results. In order to get a good ranking, you need a backlink.

This is because backlinks are one of the main factors in SEO.

But it's not that easy ...

At present Google (and other search engines) are becoming very strict in backlink selection.

So not all backlinks can have a positive effect on your website.

Backlinks that are obtained carelessly will not provide positive benefits, even in the long run can be dangerous.

Remember these 2 concepts:

Natural and quality.

These two factors will determine the effect of the backlink foundation that you build. To get a backlink like this you need special techniques.

This technique is what you will learn now.


Major changes in link building
I understand, you definitely want to immediately learn the technique of link building so you can get as many links as possible.

…Wait a minute.

You have to read the concept if you don't want your website traffic as shown below:


This website has a penalty from Google. That's why the number of visitors dropped dramatically.

The reason: backlinks.

The backlink can not only have a positive, but also a negative impact.

Unfortunately, the link building techniques that you see through forums, social media, blogs, and even those used by SEO services are mostly those that have a bad impact.

The term is black hat.

Why so?

Because Google used to be smart in assessing the quality of backlinks.

As a result, people used to look for as many backlinks as possible in a way that was actually prohibited. Before 2012, this method could still be used.

Now that's not the case.

Google is now smarter in assessing backlinks. That is, if you use a prohibited technique then the risk of getting a penalty is VERY large.

That's why you have to be careful.

Because articles from the 2012 era back still remain on the internet, you will often find black hat techniques taught everywhere. Even on paid courses!
So many beginners are trapped.

For information, the following are categorized as black hat ...

do not do this link building technique.



Private blog network
301 redirect
Guest blogs en masse on low quality websites
Submit articles to the & Press Release directory
Web 2.0 which only contains 1-2 posts
Buy backlinks (using backlink services)
Linkwheel, pyramid, and tiered link
Spam in the forum
Blog comment spam
Submit to mass social bookmarking
Confused? Do not worry.

You don't need to understand the terms above now.

The point is later when you meet the term, you understand that everything is categorized as black hat.

Those who don't believe, this is a quote from Matt Cutts:

If the main strategy of your building link is to write comments on many websites to the point that most of the links you have are just comments, and no one else really gives you a link, then one day this can be categorized as a cunning strategy .

In a high level we have the right to take action against devious manipulation or strategy links that we feel are messing up rankings.

Then what is right?
Do you still remember the concept? Links must be natural and quality.

Natural means given voluntarily or with permission from other website owners. Not the result of spam or automatic submission.

Quality means coming from an active website and good reputation.

Imagine this:

You have quality websites & content
You share this content with others
They recommend your content through their website
See the difference.

In this scheme, other website owners recommend your articles of their own volition because they feel your content is worthy of recommendation.

That is what all major websites in the world do.

That is what will increase your website ranking ...

... and that's what you will learn now.

"If it's natural, it means it's hard?"
It's true ... when compared to black hat. So, with the right technique we can't get a lot of backlinks at once.


But try to think carefully. Which one do you choose:

A little backlinks, ranking rises quickly, without risk
Many backlinks, slowly rising rankings, high risk
Choose 1 (white hat) or 2 (black hat)?

As a person who wants to build a serious business for the long term, choice number 1 must be far more attractive.

Besides, we only need a little backlink.

For easy to medium competition, usually only need ONE backlink with the method below to reach the first page.

One backlink to enter page one!

Do not believe?

The article you are currently reading is now ranked 1-3 for a number of key keywords like "how to get backlinks", with very difficult competition.

Even though the backlink is only 1 (based on Moz).

One more:

By using the technique that I will teach the following, the article can get rank 5 only from 3 backlinks. Even though the competition is very high.

14 Strategies to get quality backlinks
Please contek the way I did to get a similar result like the screenshot above.

As explained earlier:

Getting a backlink like this is a little more difficult, but you don't need much and your website will be 100% safe from the risk of penalties.

Remember, the strategy below does not immediately generate backlinks, unlike writing blog comments or forum spam.

There are preparations that you have to do beforehand.

But the benefits are enormous when successful.

1. Provide quality content as a foundation
All SEO practitioners must agree, it is impossible to get quality backlinks without having quality content.

Return to the concept:

Backlink is a recommendation.

Logically, no one would want to recommend bad content. Yes, why do you also share bad content. Yes, right?

Not only that…

Google can assess whether your content is quality or not.

Yes, even though Google is just a machine.

Assessing the quality of content is easy. For example, one of the characteristics of non-quality content: visitors don't read for long.

Just look at yourself on Google, it is impossible that there are articles that are not quality on page 1 (unless all of them are not qualified)

That's why content is the foundation of link building.


The point is this:

Quality content can enter page 1 with a little backlink
Quality content, impossible, even though there are many backlinks
Simply like that.

The 13 link building techniques below also need quality content. Then you must have, at least 1.

Ah, from the past the qualities were ...

... indeed what does quality content mean?

Briefly, the features are like this:

Its contents are far better than other similar content
The topic was sought after by certain enthusiastic circles
Complete the problems faced by many people
Attractively presented so that it is easy to enjoy
Fortunately, I have 3 guidelines for you:


Creating content that is able to get backlinks naturally
The "KTP" method for creating high-quality content
SEO article writing techniques
3 of these articles will help you create quality content.

Now, take 3-7 days to make 1 quality content.

Serious! Continue down if you feel you have at least 1.

2. "Request" to other website owners
Silly right?

"Anyone who wants to give a backlink ??"

Surely we will not immediately ask for it.

First, you must understand that voluntary backlinks from other active websites are the best types of backlinks. 1 backlink only, direct ranking skyrocketed.

But they will not give you backlinks ...

... if the content is not quality.

So, the first key is the quality of content.

Now ... try to choose one of the content that you have created. Think, "Is there anyone who would like to recommend this content?"

"If you meet content like this on Facebook or Twitter, will you read it?"

That's the first.

The second…

... there are 2 reasons a website owner recommends an article:

The contents are amazing (we discussed earlier)
They know who you are
This second reason is very important.

This has been scientifically proven. If the people who need help are people we know, we will tend to be more willing to help.

So from that we have to start a good relationship.

The steps are as follows:

Find some website owners on the same / similar topic to you. Ideally our target website is more popular and actively managed
Find contacts and social networking accounts
Give quality comments every time there are new articles, tweets and share their articles, try starting a conversation through social media, attach a link to their content
Invite to chat, start building good relations with them
The most important thing is in the third stage.

Remember, we will establish relationships with people who are more successful.

Most likely they will ignore you who are nobody. Unless we have done good to them.

That's right?

If you want to get friends, then both parties must both benefit. It's not only you who is troubling them.

Establishing relationships with successful people is the fastest way to succeed. And the fastest way to establish relationships with other people is to help them first.

This technique is simple, but the benefits for the long term are extraordinary.

3. Broken link building
This is advanced technique from number 2.

The point is the same, we ask other people to give a link.

But thanks to one additional trick, the chances of success have increased dramatically.

Before continuing, first understanding:

Broken link means a link from a website page to another website that is dead. When clicked, the page no longer exists.

Because the domain has expired, has been mistyped, the article has been deleted, or another reason.

Well, in broken link building, we will look for broken links from other websites. Then we will help them improve the broken link by giving our website an alternative.


Another example:

Website A has an article "how to lose weight".

In the article there is a link to another site article about "healthy diet patterns". Unfortunately the link cannot be accessed because of a broken link.

We can use this ...

Create 1 article whose topic is the same as the article on the broken link. Make sure your article is better than the original article.

To check the contents of the broken link, use the Wayback Machine.

Then contact the website owner, informing them that there is a broken link on the page and offer your content instead.

Because we have good intentions, the chances of success are high.

4. Resource link building
When traveling on the internet, you must have seen an article that looks like this:

"5 of the best fashion blogs in Indonesia", "7 Indonesian travel bloggers", "10 outbound games in Bogor", and the like.


Most likely there are already many bloggers who write similar articles on the same topic as your website or business.

These articles have already accommodated many links to other websites, 1 additional link should not be a problem.

They will be grateful because you added their collection.

Do this to get a backlink:

Contact the website owner if your website category matches the article.

Inform that you have a similar blog, then ask them to see, check, and add your website to the list.

Give a brief explanation if it is really needed to simplify their work.

More about resource link building is in this guide to 14 SEO techniques.

5. Backlink peeping and competitor's strategies
Is a favorite technique of many SEO practitioners.

You can see your competitors' backlinks using Open Site Explorer, Ahrefs, Majestic SEO, OpenLinkProfiler, or SEO Spy Glass services.


From the tool above, you will get a list of backlinks owned by a website.

Usually there are several backlinks that you can emulate.

For example, from the results displayed there are those coming from certain blogs, websites, or forums, then you can also participate or try to get a link on the same website.

This technique has enormous potential.

You who were previously "blind" can now know why other websites can succeed.

But be careful with spam type links, avoid websites that are of low quality if you don't want to get risk.

6. A website directory that is clean of spam
Be careful, websites in the form of directories can have negative consequences.

There are website directories you should avoid.

Characteristics:

Directories with bad topics are too diverse, without selection selection, there is no visitor activity, and most of the websites listed there are also unclear in quality.

At first glance we can know bad directories.

Conversely, a good directory is a tightly moderated directory so that the websites listed there are also qualified and have the right topics.

If you find a directory like this, register your website.

Usually a good directory is a business directory. You who have a business website, this is the easiest way to get a backlink that is pretty good quality.

Again, remember:

Don't submit to directory websites whose reputation is unclear.

7. Guest blogging to get traffic
This is the best and easiest way to get traffic to new websites and to increase ranking on Google.

So every time someone asks about backlinks / traffic, I always recommend guest blogging.

The reason:

When it was new, no one knew anyone about your website. Even if you make 100 articles on your own website, it's still quiet.

There is one rule of success in marketing: getting into a crowded place.

In other words, websites that have many visitors.

After guest blogging, visitors from the website will get to know your website. They will be visitors on your website.


Yellow colored is the result of 1x guest blogging.

1 post, 600 visitors, in 1 day!

Not only that:

From guest blogging, we get quality backlinks. So that our website ranking will go up immediately.


And the good thing is, this technique is equally beneficial for both parties. So that's why many bloggers receive guest posts, as long as the articles are quality.

But be careful:

Not all guest posts have a positive impact.

At the end of 2014, Google stated that guest post links from any blog could cause penalties.

Especially if it comes from websites created only to accommodate guest posts. Or the website that sells guest posts

They sell guest post services.

Because Google prohibits the use of paid links like this, then you will potentially get a penalty.

Don't believe even though they say high quality.

Instead:

If indeed the blog has a good reputation and you get a guest post with permission from the blog owner without reward, it doesn't matter.

Not only the link, you will get a stream of visitors.

To find a website that accepts guest bloggers with certain topics, use this keyword to do a search on Google (without quotes):

"Topic" guest post
guest blogger "Topic"
"Topic" guest blog
guest post "Topic"
"Topic" write for us
For example: "guest blog business opportunity".

After meeting, contact the blog owner via email.

There are also those who do not include that they receive guest blogs, there's nothing wrong with directly contacting the website owner even though they don't say anything about guest bloggers.

To get started, collect 5-10 websites with topics similar to yours then ask one by one.

The characteristics of a good website for guest blogs
It's quite old, more than 1 year
The topic is relevant to your website
The traffic is quite high, it can be checked on Alexa or SimilarWeb
The reader is enthusiastic, can be seen from comments or social accounts
The design is not messy and the content is heavy.


8. Fishing feeling with ego bait content
I am confused to translate the term ego bait into Indonesian because there is no right term.

This technique utilizes human nature.

The way is by discussing about someone / business / organization in the content that we make.

The hope is that they will realize the 'feedback' from you, feel happy / proud, then promote your content on the website in the form of links and mentions on social media.

There are several examples of the application of the ego stanza:

Make content in the form of a list of website collections, for example "20 best health blogs in Indonesia"
Make the best content list of articles on a topic
Discuss specifics about success / stories of certain people in one article
Examples of fairly successful egobait, for example, are blogging tips from the best bloggers in Indonesia. The article received 1,300 shares and several bloggers I interviewed posted links to the article on their blog.

Another example,

I used to make an "SEO quiz" where visitors of this website could test their understanding of SEO science. Those who pass the test will get a badge like this:


When they put the badge on the website with the link provided, I got a backlink.

Make sure your content is positive, quality, and / or beneficial to others. By fulfilling these criteria, you can make effective egobait.

If you want to create articles or content that contains ego stanzas, take advantage of the 6 trigger elements of this popularity.


9. Fishing attention with bait link content
The term is similar to the ego stanza, but the meaning is different.

Like the explanation above, with the ego bait means that we provoke feelings (happy / proud) from other people.

Link bait is a bit different:

Link bait means that we create content in any form that can attract the attention of many people at once so that the potential for getting backlinks becomes high.

There are several forms of application of bait links:

Controversial articles that have become the talk of many people
Interactive content that is useful or entertaining, for example calculators, games, or quizzes
Articles which are explanations or opinions from a popular news
Contest
A very complete guide so people will remember the guide every time the topic is discussed
Presentation of data from analysis or research results


The page contains online marketing guidelines in various fields, and the presentation is different from all other content on the same topic.

As a result, until now the page is the page that gets the most backlinks on this site.

10. Take advantage of content sharing platform
Social bookmarking is one of the content sharing platforms that is often targeted by new website owners. But there are still other types of content sharing platforms such as:

SlideShare - presentation content
YouTube & Vimeo - video
Medium - article
Kompasiana - article, Indonesia
Lintas.me, VIVAlog - social bookmarking, Indonesia
Reddit - social bookmarking
Some of the websites above are nofollow ...

... they already have their own audience base, we can "hitchhike" to immediately get traffic.

Absolutely no loss.

Although it may not benefit SEO directly but it is a very effective medium for promoting content. Apart from being a link, you will get visitors.

Be careful, using this technique can have good or bad effects.

... depending on the response of others.

If your content there gets a good response from users, for example in the form of comments, likes, or sharing, then your link is classified as a quality backlink.

Whereas if it is the opposite, it might even not be indexed.

Therefore do not spam.

Posting spam on these sites usually sinks immediately because there will be no people interested.

It's better to send 1 quality content than 1000 spam content.

11. Create potentially viral content
If you are a person who is creative in making pictures, videos, or music, try making it potentially viral.

Popular content will get an explosion of visitors, the number of shares to social media has increased dramatically, and of course you will get a backlink.

Often 1 viral content is enough to make a website popular.

Infographics are one form of content that is easier to viral than ordinary articles.

Make sure your website is social media-friendly by using interesting images / photos, installing sharing buttons, and using Meta Open Graph and Twitter cards.

You can use these 6 elements of popularity to create viral content.


12. Do forum marketing, not a spamming forum
For a website owner who is obsessed with finding backlinks, forums are usually used as a place for spam.

That's the wrong way.

The forum is basically a forum for people who want to learn.

If one of your content can help their learning process, take advantage of this opportunity to promote the website.

In addition to getting backlinks and visitors, your website's reputation will also be built.

Beware: this is forum marketing, not a spamming forum.

So don't promote your website directly.

Do this:

Find forums that fit your main topic
Create a serious account, complete the data including photos / avatars
Answer each question from forum members with complete answers, for them no need to read the answers from others
Repeat for several days until the forum members know you
After this, then you can start putting website links from time to time
Many websites that are already popular used the forums and community sites when they introduced their website.

Because indeed the forum is the easiest promotion place.

However, don't let your site get a bad mark from community sites because the impact will be felt permanently.

13. Get links from brand mention
This is the most effective technique for getting backlinks from many websites if you already have a "name".

It's easy:

For example, you have a brand or website called "BukaBaju".

Most likely the name of your website is already known by several people, and there are several websites that mention that name. This we call brand mention.

But not an active link. (can't be clicked)

In other words, it is only text.

We can contact them to change the text into an active link, or backlink.

The chances of success are very high ... those who have volunteered to discuss about you on the content certainly won't mind changing it to a link.

Then, how do you find this brand mention?

There are several tools:

Fresh Web Explorer
Google Alerts
TalkWalker Alerts
Mentions (free 250 mentions per month)
With one of the 4 tools above, you can get e-mails whenever someone on the internet mentions your brand.

I will show you how to use Mentions.

First, of course, create an account as usual.

Then after logging in, click the "Create New Alert" button on the left.

(The appearance of the website might be a little different)


14. Using SEO services, but ...
Why, I told you not to buy links and not use backlink services?

Indeed, most who claim to be "SEO services" only sell backlinks.

The severity of this backlink is of poor quality and is obtained with spam.

Here are the facts:

All backlink sellers are aware that their link has the potential to carry a risk of penalty. But they will not tell you the risk because you will reduce their sales.

So be careful with backlink services that provide lots of backlinks at the same time unnaturally.

But there are also serious SEO services ...

These SEO services usually do not sell tens, hundreds, or thousands of backlinks but overall optimization ranging from online marketing and publication, content creation, and page structure optimization.

In other words, don't look for SEO services but inbound marketing or content marketing services.

They don't give you backlinks, but make your website ready to receive backlinks. Even more than that (because it includes marketing).


Ensure the quality of backlinks
Now you understand the basics of installing and getting backlinks.

But there are still many derivative techniques that are not specifically mentioned.

If you find another method that is not written, all you have to do first is to ensure its quality.

This is the backlink quality indicator:

Relevance to the topic of your website
Reputation of websites where backlinks are installed
The nature of visitors on the website, whether active or passive
The website was hit by a penalty or not and if there is a potential penalty
The similarity of the language used
Besides these 5 things, avoid installing backlinks on a website if:

The website owner invites to exchange direct links
Must pay
There are content whose categories are prohibited (eg pornography)
Direct links appear automatically without selection (for directories)
Finally for this chapter, consider the following tips to ensure the quality of the backlinks that you build:

Build links to articles / content, not the homepage
Use anchors that range from website names, keywords, common phrases ("click here", "this website", etc.), and without anchors
Use quality content for guest blogs and content sharing platforms
Diversify the type of website, don't focus on 1 website or on 1 type of website

Off-Page SEO: Building Links and Popularity

Off-page SEO is search engine optimization efforts from outside the website.

Optimizing from a website, or on-page SEO is often not enough to get a high ranking in search results. Especially for new websites that don't have an audience, unless the keyword competition is quite low.


Why backlinks are very important

To understand the importance of off-page SEO, I will explain a little about the relationship between search engines and links.

Search engines like Google have a bot that is tasked with crawling on the internet. Google's crawler is called Googlebot

Googlebot moves from the website to the website through the links listed on each website page. From the data collected by Googlebot, an index and ranking order are arranged.

Because Googlebot uses links as navigation, websites that have external links will have high priority. The more and the higher the quality of the link, the better the ranking of the website.

This is why links from other websites (backlinks) play an important role in SEO.


Incorrect link building strategy

Off-page SEO has a dark side in it.

There are people who want to increase their website ranking but are too lazy to create quality content and do marketing, on the contrary they only rely on link building.

Link building is a support for website content, without having good content, you should not do link building. Because besides being useless, the result can be a punishment from Google.

A good link building process is always related to marketing and content marketing. Not through spamming and bot usage or automation software.

There are several forms of backlinks that are not liked by search engines because they are often misused.

Here are some of them:

Exchange links. The way that was very popular in the mid to late 2000s, exchanging links directly did not provide any positive benefits.
Buy links & use backlink services. Buying links is likely to increase rankings quickly but usually won't last long because you will be punished by Google.
Comments on blogs & forums. The links that you get from comments on the blog do not provide great benefits, so does the forum. But both are often a land of spam.
Auto-approve link. All forms of links that are not through the moderation of the website owner. This means that the link immediately appears when you enter your website address.
Using bot software. There are several software / tools that can be used to get links automatically, but the links you get are of low quality and can actually damage the website.
Private Blog Network. This means that a group of blogs owned by 1 person only functions as a backlink field to their main website. Google actively punishes blog networks like this.
Spam. In any form, spamming techniques will not provide positive benefits for you.
Links obtained in the above ways are usually of low quality. The maximum results you can get are high ranking in the short term, then subject to penalties by Google.

Therefore it is better to avoid techniques like this.

As with on-page SEO, quality is very influential. Even off-page SEO is more sensitive to quality.


That means like this.

Even though you have a good website and content, if you do off-page violations like the above, you won't be spared punishment.

Because of the importance of link building, further guidance on getting quality links will be discussed in the next chapter.

Relationship between content and backlinks
Content = on-page, backlink = off-page. Is there a connection between content and backlinks?

Very there. Here's a quote from Bing.

If the value that has worked so hard to instill in your site is evident to them, they will help their own customers by linking back to your site. That, my friend, is the essence of link building.

I guess the meaning is like this,

If your website does have value (value) and this value is seen by others, then they will be happy to provide a link to you. This is the essence of link building.

To provide value, you must have quality content. To show this value to others, you must do content marketing.

So content marketing is the "source" of the main backlinks for you.


Social media and off-page SEO

The effect of social media on SEO is a debate that has not yet ended.

Some people say it is influential, some say only Google+ is influential, the rest say it has absolutely no effect.

So is it really important for social media marketing?

Important.

Although it has nothing to do with SEO. Social media is one of the best ways to introduce your website to many people.

As discussed earlier, besides having quality content you also have to show this content to others. Therefore social media is the right place for this.

When other people see your content, and are interested, they may return to recommending you to others with shares, likes, and so on.

This is why you must be active on social media to market your website.

The use of social media as a marketing tool is explained in the following 2 articles:

Off-page SEO ranking factor
Off-page SEO is a website popularity game. In determining the popularity of a website, Google uses various factors.

We already know that backlinks are the main factor in off-page SEO. But not just any backlink has a positive impact.

The following are ranking factors outside the website.

1. Quality of backlinks
Quality backlinks have a far stronger effect than those that are not qualified. But what determines the quality of backlinks?

Website reputation
Website activeness
Similarity of topic
Placement of backlinks on the website
Dofollow & nofollow
Language equality
Age of backlinks
Regarding placement, backlinks that have the best quality are placed in the text. The term is contextual link.

This is because Google reads what the text surrounds the link and decides in what context the link is installed. As a result, your website will get points for these keywords.

2. Anchor text in backlinks
The anchor text used in links is read by search engines as keywords. Your website gets extra points in the text that are used as anchors.

However, using the same anchor over and over again will not have a positive impact.

You need to know if in 1 page there are 2 links to your website and both have different anchors, then Google uses the first anchor.

3. Number of backlinks
The more backlinks you get, the better.

But not only that.

Quantity must be in line with quality. If you only get backlinks from websites that do not have a reputation, this is not counted as a positive factor.

4. Diversity of backlinks
There are several types of backlinks, one of which is mentioned is contextual link. Besides that there are still more such as blog comments, profiles, bio, widgets, advertorials, directories, etc.

Too much use of one type of backlink will not give optimal effect.

Logically, if we get backlinks naturally, the types of backlinks will vary. This is why search engines use diversity as a factor.

5. Social reputation
Google can understand the sentiment in each comment. This means that every time your website appears then negative comments appear from other people, will have a bad impact.

The same is true of positive sentiments that have a positive impact.

6. Social activities
Websites that are active on social websites such as social media and social networking mean popular.

The social activity of a website can be seen one of them by measuring tools in the form of the number of shares to social networks. But remember again with positive and negative sentiments.

7. User personal factors
Since Google implements personalized search, search results in the same keywords can be different for each Google account.

This is influenced by several factors such as:

Never-do users visit a website
The level of user satisfaction with a website
Country and language
Has a website been shared by a friend
You need to know that search engines have never issued an official list of factors that influence ranking, therefore the above factors are obtained empirically.

Content Marketing As a Main Part of an SEO Strategy

In this guide you will become acquainted with the most important part of any SEO strategy:

Content marketing.

SEO and content marketing today are like two sides in a coin.

In the past, an error that often happened to a content marketer did not pay attention to SEO. Likewise with an SEO practitioner, not paying attention to content.

Both parties consider it useless.

As a result, the website development process does not run optimally.

The right content marketing strategy and assisted search engine optimization are the keys to success of your website and online business.

In fact, almost all forms of online marketing that rely on SEO will depend on content.

After reading this guide, you - as an SEO practitioner - will have a mindset like a content marketer ... and vice versa.


What is content marketing?
Content marketing is marketing efforts carried out by providing useful content for other people so that they know your business / business.

This marketing technique is very popular, we can see a very rapid development in this graph:


Although the term is only known in 2011-2012, but the practice has been done for a long time.

Examples of its application:

A fitness supplement product publishes content that contains exercise patterns and diet for muscle development. Thus people who are looking for information about the content will arrive at the website for the sale of supplement products.

From here you can see a little connection.

A content marketer needs SEO knowledge so that the content can get a good ranking in search engines ... because Google is the biggest traffic source.

Then what about the opposite?

Modern SEO is content marketing + SEO
Since ancient times, people who are enthusiastic about SEO are always trying to find loopholes how their website can get high rankings on Google.

Whether it's by playing with keywords, backlinks, or social signals.

(the last two terms are discussed in the next chapter)

But the key to SEO, for now and in the future, we can dismantle it by looking at what all the parties in it really want.

There are 3 parties in SEO: users, websites, and Google.

This is what we all want:


Users want to get the best information as soon as possible.

To satisfy users, Google will place the best information in the top position.

Thus, to get the top position you need to do is provide the best information.

That's why content plays the most important role.

Good content = quality information.

To be able to create the best content, then an SEO practitioner must learn content marketing.

So, we can conclude that in digital marketing the position of SEO and Content Marketing is interconnected.


So what to do?
By realizing the important role of content in SEO, then surely you will focus on creating content and publishing content.

Be careful ... this could be a big mistake.

Not all content is good for SEO. If made carelessly, it won't produce anything.

Humans don't want to read a lot of content that doesn't make sense, so does Google.

Therefore consider the following rules:

1. Always prioritize quality content
No one wants to read content that is of low quality, Google won't want to put content that is of low quality in the top position.

(Unless there is no other content at all)

So don't make content that is of low quality, the more content that is of low quality on your website, the lower the quality of your website as a whole.

What is quality content?

How to make it?

Here are some articles that can help you:

How to create excellent content
Write SEO-friendly articles
Make weighty content using the KTP method
2. The quantity of content is not very important
Quantity is almost always inversely proportional to quality. Unless you have many professional writers.

The more often you publish content, the more difficult it is to maintain quality.

Content is important ...

... but don't just create content because you want to have content.

Make sure what is discussed in your content is not the same as that of other websites, and make sure your content is of higher value.

3. Google ranks pages, not websites
They don't care if your website has 1000 pages or only 1, which gets the best position only the best content.

The number of pages has no effect.

In addition, if you have many pages that target certain keywords, it means that you will also compete with yourself ... but generally Google only displays 1 page of 1 website.

So, it's better to make 1 content of the highest quality possible than to make 2 different content with the exact same topic.

4. Quality content is not enough
Although content plays the biggest role, but Google is a robot.

Google can determine whether articles are relevant to what they want, but they cannot directly read articles to determine their quality.

Therefore they need external factors:

Reader satisfaction.

By being aware of this, what you should do after publishing content is to tell the existence of it to others.

How to promote content is explained further in this guide.

In the next guide, we will discuss more about this.

5. Use of keywords
Content marketers often forget keywords.

Though keywords play an important role in SEO.

The use of keywords in articles can turn a content into a blunt sword, a sharp sword, or a double-edged sword.

There are 4 main mistakes in using keywords for content:

Keyword stuffing - using the same keywords over and over on one page, hopes that Google considers this content relevant to keywords, even though it is fatal.
General keywords - aiming for keywords that are too general or broad without caring about the search intent.
Without keywords - if you have published a lot of content, you will feel that the content that targets a particular keyword will get a larger volume of visitors than those that don't target it at all.
Internal competition - 1 website generally only appears once on a search results page. If more than one of your content targets the same main keyword, then you will experience internal page competition. Therefore, diversify keywords for each page.


Exception: understand the search intent
Not for all Google search keywords, it will rank content such as articles, videos or photos.

There are exceptions.

For example: a user searches with the keyword "buy a laptop".

What are the results they expect?

Articles on how to buy a laptop
Video tips on buying a laptop
Online store that sells laptops
100% want the third result.

Google and other search engines are aware of this. Therefore for the keyword "buy a laptop" it is very impossible that you can get a good ranking with the article.

So understand the meaning of the keyword.

If searchers want content then Google will provide content. But if they want to buy a product, the product sales page will take precedence.

The next chapter will discuss off-page SEO, this topic further discusses marketing and its relationship with SEO.

Keyword Research and Competition Analysis

What is keyword research (keyword research) and what is meant by competition analysis?

Users search on search engines using keywords or keywords, and the machine will produce results that are relevant to those keywords.

With the help of tools from Google, we can do research to get keywords that are popular or those with low competition.


The importance of keyword research

At the beginning of my career as a blogger, because I did not understand about keyword research, I made an article on the topic of no search. I was surprised, even though the article was ranked number 1 on Google search results but why didn't it get traffic?

It was only after I understood keyword research that I realized that the keywords I was looking for were no one looking for.

So, keyword research is important so that we don't get tired of making articles and finally nobody reads.

Then what is meant by competition analysis?

For a new blog or website whose SEO foundation is not strong, there are times when we need to target keywords that have low competition so that we can still appear on the first page.


Keyword research with Google Keyword Planner
My favorite tool in doing keyword research is GKP or Google Keyword Planner. The reason, because it's free and features complete. In addition, because Google's own property is certainly more accurate.


To do keyword research it's easy enough:

Enter keywords, you can enter more than one. To enter more than one keyword, use a comma or line break
Set the target country
select a language
Click 'get ideas'
Then you will be directed to the following page:


From here we can see that there are 320 people who search for keywords to buy clothes in a month. On the other hand, if I replace it with "selling clothes" it turns out the result is 1,900, this means that those who are looking for selling clothes are more than buying clothes.

By utilizing our knowledge of on-page SEO from the previous chapter, we can optimize our website pages by using keywords selling clothes rather than buying clothes.

Such is the basic core of keyword research.

Look for low competition keywords
In conducting keyword research, usually we as new website owners are targeting low competition. This is because a new website usually doesn't have a strong "foundation" so it will lose if you compete with a large website.

Please read this article to find non-competitive niches and keywords.

Long tail keyword
One more thing you need to know about keyword research is long tail keywords or long-tailed keywords.

In addition to the keywords you are looking for, GKP also displays the number of searches from similar keywords. For example, from the picture above, there are also other keywords such as new clothes such as buying and selling clothes, buying clothes online, buying and selling clothes online, and others.

From here, if we optimize the website for keyword buying clothes, then there are only 320 searches per month. But if we optimize to buy clothes online, the total search is 1,300 + 320 = 1,620.

But of course the decision goes back to you and is relevant or not your content with existing long tail.

Finally, if your website is an online store (e-commerce) or monetized with affiliate products, long tail keywords usually provide a greater conversion rate than regular keywords. This is because people who use long tail usually have higher intention to buy.

For example, people looking for "blue clothes" with "buy blue clothes". The first is usually just looking for information, while the second one looks at the intention to buy.

On-Page SEO: Optimizing Website and Website Content for Search Engines

On-page SEO is the factors that determine whether or not your website is optimized for search engines seen from its own website.

That is, you will do an optimization on your own website.

On-page optimization aims to let search engines know whether your website is relevant / in accordance with what is sought by the user. And really the best quality.

Therefore, the key is 2 things: relevant, quality.

Without fulfilling both, it is impossible to get rank 1 in the search engine.

In this article, we will study in any part of the website you must implement on-page optimization and how to do the optimization.


On-page SEO concept
In SEO, the on-page optimization concept is a MAIN thing that you must understand.

There are still other optimization categories besides on-page (off-page, discussed in the next chapter), but without implementing on-page optimization it will be useless to do other strategies.

The essence of on-page SEO is simple ...

... you will optimize the website so:

High useful for visitors
Facilitate visitors in conducting exploration
Visitors feel at home in it
Search engines understand the structure of your website
After reading these 4 points, you might ask,

"I am optimizing for search engines, why focus on visitors?"

The answer, this ...

Search engines can find out whether visitors are satisfied with the page they are visiting.

Imagine if you are looking for something on Google, then go to one of the websites. Apparently the contents are not satisfactory. Most likely after a few seconds you will click the 'back' button to search for another website. Yes, right?

Because Google certainly wants to display websites that satisfy users, your website must satisfy visitors.

Here's how:

Optimal Website Page Components
There are several factors that affect the satisfaction of website users. We will discuss one by one from each of the following categories:

Content
Keyword
Title
URL
Meta description
Picture media
Outbound link
Internal link
Social sharing
Website speed


1. Top quality content
If you notice, content is the main component in the website page. That is, content holds the biggest role in on-page optimization.

It's impossible to get rank 1 without having quality content.

... but, what is quality content?

These are the characteristics:

Provides maximum benefits for visitors
More prominent than other similar content
Listed for a long time by visitors
Generating feelings (amazed, entertained, happy, etc.)
Resolving visitor problems
That's 5 criteria for quality content.

If you want to get rank 1 on a search engine for a long duration, then your content should meet those five things.

Without exception.

You also need to know that Google openly states that they oppose content that:

Thin (thin), in other words not weighty
Does not provide added value to the reader
Not original
Makes the reader frustrated (because the quality is low)
If your content falls into one of the categories above, it will be very difficult to get a high ranking.

Worse, content like that is at risk of penalties!

Google and other search engines actively update the algorithm. In the future, they will increasingly understand the quality of content.

So, be careful when publishing content for your website.

To help you create good content, please read the following guidelines:

6 elements that trigger the popularity of content
The "KTP" method for creating weighty content
Guide to article writing
2. Keywords that are popular and right on target
Try to remember back last time when you used Google ... you wrote a few words as the keyword.

Then Google displays the results related to the keyword earlier.

The more relevant the keyword, the higher the ranking.

So, optimizing a page means optimizing keywords.

Every page on your website must be optimized for at least 1 keyword.

How?

By including keywords in your website page.

Exactly inside the content, in the title, and in the URL.

Thus, search engines and visitors will immediately understand what the contents of your website pages are.

One more thing…

You must understand what is meant by a keyword.

For example someone does a search on Google with the keyword "buy an iphone".

What do you mean by that?

Does he want to buy an iPhone or does he want to read articles about how to buy an iPhone? Hmm ... looks like the first one makes more sense.

Google also understands this.

So that Google will display pages that sell iPhones.

Therefore, it is impossible to get a high ranking if you provide articles on how to buy an iPhone.

3. The title of the page that invites clicks
The easiest way to optimize a title is to include the main keyword that you are looking for.

For example the keyword "learn SEO", then the title contains the word "learning SEO".

But that's not enough ...

... the most important in the title is not keyword optimization, but optimization of human interest.

If the title you make is able to attract many visitors, the ranking will increase.

The logic is this:

Suppose there are 2 competing websites, ranked 1 and 2.

It turns out that rank 2 gets more visitors than rank 1 ... because the titles he makes are more interesting, so many click.


Google wants to prioritize the best results, then the website ranked 2 will be raised to the first rank.

Make sense?

Because the title is the first page element to read in the search results, then by optimizing the title, the number of clicks can increase.

Read this guide to learn how to make interesting titles.

4. Short, descriptive URLs
Although the effect is not large, URLs containing keywords can affect the ranking of your website in search results.

Here is an example of a bad URL. Avoid using URLs like this.

guidim.com/?p=94
A good URL is always relevant to what the page contains.

Example:

The page about 'meatball recipes'> domain.com/resep-bakso/
The macbook pro product page> domain.com/laptop/macbook-pro/
Make a URL that describes the content, even better if it contains the main keyword.

5. The Meta description is descriptive and invites clicks
The Meta description is 1-2 sentences that appear in the search results:


The Meta description does not really affect your page ranking.

Also, it doesn't always appear in search results. Because Google now uses sentences more often in content as page descriptions.

Even so, there is no harm in this section being optimized.

(Moreover, it doesn't take long)

With an attractive meta description, the chances of other people to visit your website will be higher.

Like the logic, the more clicks from humans = the better the ranking.

6. High-quality and optimal-sized images
Imagine a website page that is 100% text-filled, must be very boring. Therefore, images and / or videos are added value.

Strangely, many people think the picture is actually detrimental ...

…not true.

There is no loss in using multimedia in content.

Except, if the number is very large so that the computer visitors to your website crash. Or if it has nothing to do with content.

Some tips:

Use images that relate and explain content
Use the right type of extension so the file size doesn't swell
Make sure the image resolution is as shown
Compress the image so that it is optimal
Add the alt attribute when placing the image
7. References in the form of links to other websites
This point is very important especially for new websites.

Google, as an information center, certainly wants to provide reliable content. So that the information does not mislead many people.

This is why large websites are easier to enter the first page ...

... because his reputation has been built up for a long time.

Well, because your website is still new, Google considers its contents to be untrustworthy. Because it is not trusted, it will be more difficult to get a high ranking.

Here the reference link can help.

Links to other websites whose reputation is good and relevant will make your content's reputation better. .

An analogy like this:

Try taking one of the non-fiction books.

In the book there must be a bibliography or footnotes. It contains information on quotes from other sources.

Books without quotes from other sources will be considered untrustworthy.

8. Internal links to facilitate navigation
There is a term whose name is bounce.

Bounce means when someone enters your website, then he immediately goes out without doing anything.

If the bounce rate of your website is high, it could be because:

The quality is disappointing
Navigation is difficult
Remember again, websites that disappoint visitors won't get high rankings.

So that the bounce rate can be a factor that shows visitor satisfaction.

One effort to reduce the bounce rate is to install internal links (links between pages), so that visitors easily visit other pages on your website.

Here's how to build a website structure with an internal link.

9. Can be shared to social media
At present Google does not consider the number of shares to be a determining factor for ranking on Google, but that does not mean that social sharing is not important.

On the contrary.

Social shares have an indirect impact on website ranking.

This is the benefit of social share:

Additional visitors
Branding, your website will be known
Satisfaction factor increases (if your website can satisfy visitors)
Some of the visitors will provide backlinks (discussed further in the next chapter)
Compared to SEO, social media will build your website brand faster.

This has an effect on SEO.

When your website is known, people will search your website through Google ...

... because many are searching through Google, meaning that the reputation of your website will be considered good by Google.

Therefore, install the share button on your website.

Then use the popularity trigger element to create interesting content to share.


10. Response speed and speed resistance
A faster website will get a better ranking.

In the article written by Billy Hoffman at MOZ, it appears that websites that are in the top rank have a shorter response time.


Time to First Byte (TTFB) means the time needed by the website server until the user gets the first 1 byte. In other words, server response time.

Increased speed is not only for search engines. Visitors will also be more comfortable on a website with a short loading time.

There are several things that affect speed:

The quality of hosting used
The number of .js and .css files in <head>
The size of the page is too large to disturb visitors
Keep in mind: the existence of images and videos will not be considered to reduce the speed of the website. Unless the amount is excessive and is not needed.

You can test the speed of your website through the Google Page Speed Test. Immediately make repairs if the score is below 75.