On-Page SEO: Optimizing Website and Website Content for Search Engines

On-page SEO is the factors that determine whether or not your website is optimized for search engines seen from its own website.

That is, you will do an optimization on your own website.

On-page optimization aims to let search engines know whether your website is relevant / in accordance with what is sought by the user. And really the best quality.

Therefore, the key is 2 things: relevant, quality.

Without fulfilling both, it is impossible to get rank 1 in the search engine.

In this article, we will study in any part of the website you must implement on-page optimization and how to do the optimization.


On-page SEO concept
In SEO, the on-page optimization concept is a MAIN thing that you must understand.

There are still other optimization categories besides on-page (off-page, discussed in the next chapter), but without implementing on-page optimization it will be useless to do other strategies.

The essence of on-page SEO is simple ...

... you will optimize the website so:

High useful for visitors
Facilitate visitors in conducting exploration
Visitors feel at home in it
Search engines understand the structure of your website
After reading these 4 points, you might ask,

"I am optimizing for search engines, why focus on visitors?"

The answer, this ...

Search engines can find out whether visitors are satisfied with the page they are visiting.

Imagine if you are looking for something on Google, then go to one of the websites. Apparently the contents are not satisfactory. Most likely after a few seconds you will click the 'back' button to search for another website. Yes, right?

Because Google certainly wants to display websites that satisfy users, your website must satisfy visitors.

Here's how:

Optimal Website Page Components
There are several factors that affect the satisfaction of website users. We will discuss one by one from each of the following categories:

Content
Keyword
Title
URL
Meta description
Picture media
Outbound link
Internal link
Social sharing
Website speed


1. Top quality content
If you notice, content is the main component in the website page. That is, content holds the biggest role in on-page optimization.

It's impossible to get rank 1 without having quality content.

... but, what is quality content?

These are the characteristics:

Provides maximum benefits for visitors
More prominent than other similar content
Listed for a long time by visitors
Generating feelings (amazed, entertained, happy, etc.)
Resolving visitor problems
That's 5 criteria for quality content.

If you want to get rank 1 on a search engine for a long duration, then your content should meet those five things.

Without exception.

You also need to know that Google openly states that they oppose content that:

Thin (thin), in other words not weighty
Does not provide added value to the reader
Not original
Makes the reader frustrated (because the quality is low)
If your content falls into one of the categories above, it will be very difficult to get a high ranking.

Worse, content like that is at risk of penalties!

Google and other search engines actively update the algorithm. In the future, they will increasingly understand the quality of content.

So, be careful when publishing content for your website.

To help you create good content, please read the following guidelines:

6 elements that trigger the popularity of content
The "KTP" method for creating weighty content
Guide to article writing
2. Keywords that are popular and right on target
Try to remember back last time when you used Google ... you wrote a few words as the keyword.

Then Google displays the results related to the keyword earlier.

The more relevant the keyword, the higher the ranking.

So, optimizing a page means optimizing keywords.

Every page on your website must be optimized for at least 1 keyword.

How?

By including keywords in your website page.

Exactly inside the content, in the title, and in the URL.

Thus, search engines and visitors will immediately understand what the contents of your website pages are.

One more thing…

You must understand what is meant by a keyword.

For example someone does a search on Google with the keyword "buy an iphone".

What do you mean by that?

Does he want to buy an iPhone or does he want to read articles about how to buy an iPhone? Hmm ... looks like the first one makes more sense.

Google also understands this.

So that Google will display pages that sell iPhones.

Therefore, it is impossible to get a high ranking if you provide articles on how to buy an iPhone.

3. The title of the page that invites clicks
The easiest way to optimize a title is to include the main keyword that you are looking for.

For example the keyword "learn SEO", then the title contains the word "learning SEO".

But that's not enough ...

... the most important in the title is not keyword optimization, but optimization of human interest.

If the title you make is able to attract many visitors, the ranking will increase.

The logic is this:

Suppose there are 2 competing websites, ranked 1 and 2.

It turns out that rank 2 gets more visitors than rank 1 ... because the titles he makes are more interesting, so many click.


Google wants to prioritize the best results, then the website ranked 2 will be raised to the first rank.

Make sense?

Because the title is the first page element to read in the search results, then by optimizing the title, the number of clicks can increase.

Read this guide to learn how to make interesting titles.

4. Short, descriptive URLs
Although the effect is not large, URLs containing keywords can affect the ranking of your website in search results.

Here is an example of a bad URL. Avoid using URLs like this.

guidim.com/?p=94
A good URL is always relevant to what the page contains.

Example:

The page about 'meatball recipes'> domain.com/resep-bakso/
The macbook pro product page> domain.com/laptop/macbook-pro/
Make a URL that describes the content, even better if it contains the main keyword.

5. The Meta description is descriptive and invites clicks
The Meta description is 1-2 sentences that appear in the search results:


The Meta description does not really affect your page ranking.

Also, it doesn't always appear in search results. Because Google now uses sentences more often in content as page descriptions.

Even so, there is no harm in this section being optimized.

(Moreover, it doesn't take long)

With an attractive meta description, the chances of other people to visit your website will be higher.

Like the logic, the more clicks from humans = the better the ranking.

6. High-quality and optimal-sized images
Imagine a website page that is 100% text-filled, must be very boring. Therefore, images and / or videos are added value.

Strangely, many people think the picture is actually detrimental ...

…not true.

There is no loss in using multimedia in content.

Except, if the number is very large so that the computer visitors to your website crash. Or if it has nothing to do with content.

Some tips:

Use images that relate and explain content
Use the right type of extension so the file size doesn't swell
Make sure the image resolution is as shown
Compress the image so that it is optimal
Add the alt attribute when placing the image
7. References in the form of links to other websites
This point is very important especially for new websites.

Google, as an information center, certainly wants to provide reliable content. So that the information does not mislead many people.

This is why large websites are easier to enter the first page ...

... because his reputation has been built up for a long time.

Well, because your website is still new, Google considers its contents to be untrustworthy. Because it is not trusted, it will be more difficult to get a high ranking.

Here the reference link can help.

Links to other websites whose reputation is good and relevant will make your content's reputation better. .

An analogy like this:

Try taking one of the non-fiction books.

In the book there must be a bibliography or footnotes. It contains information on quotes from other sources.

Books without quotes from other sources will be considered untrustworthy.

8. Internal links to facilitate navigation
There is a term whose name is bounce.

Bounce means when someone enters your website, then he immediately goes out without doing anything.

If the bounce rate of your website is high, it could be because:

The quality is disappointing
Navigation is difficult
Remember again, websites that disappoint visitors won't get high rankings.

So that the bounce rate can be a factor that shows visitor satisfaction.

One effort to reduce the bounce rate is to install internal links (links between pages), so that visitors easily visit other pages on your website.

Here's how to build a website structure with an internal link.

9. Can be shared to social media
At present Google does not consider the number of shares to be a determining factor for ranking on Google, but that does not mean that social sharing is not important.

On the contrary.

Social shares have an indirect impact on website ranking.

This is the benefit of social share:

Additional visitors
Branding, your website will be known
Satisfaction factor increases (if your website can satisfy visitors)
Some of the visitors will provide backlinks (discussed further in the next chapter)
Compared to SEO, social media will build your website brand faster.

This has an effect on SEO.

When your website is known, people will search your website through Google ...

... because many are searching through Google, meaning that the reputation of your website will be considered good by Google.

Therefore, install the share button on your website.

Then use the popularity trigger element to create interesting content to share.


10. Response speed and speed resistance
A faster website will get a better ranking.

In the article written by Billy Hoffman at MOZ, it appears that websites that are in the top rank have a shorter response time.


Time to First Byte (TTFB) means the time needed by the website server until the user gets the first 1 byte. In other words, server response time.

Increased speed is not only for search engines. Visitors will also be more comfortable on a website with a short loading time.

There are several things that affect speed:

The quality of hosting used
The number of .js and .css files in <head>
The size of the page is too large to disturb visitors
Keep in mind: the existence of images and videos will not be considered to reduce the speed of the website. Unless the amount is excessive and is not needed.

You can test the speed of your website through the Google Page Speed Test. Immediately make repairs if the score is below 75.

What is SEO?

If you have searched websites on Google, Yahoo !, Bing, or other search engines, you will see a list of websites that are relevant to your search.

Search engines sort the search results not randomly, but based on the level of relevance and quality of the website.

There are many factors used by search engines to determine these two factors. This is the background of SEO.


SEO or Search Engine Optimization are efforts to optimize websites for search engines to get better rankings in search results.

Search engines use certain algorithms to sort websites based on rankings.

By practicing SEO, it means we adjust our website to be friendly with the algorithm.

Why is SEO important for websites?
Since search engines like Google, almost everyone searches for information online through search engines.

From data published by Google, websites that rank first to third get cumulative total clicks of more than 50%.

The first rank alone gets more than 20%.

This shows how important SEO is for your website, with the help of SEO you can get thousands to tens of thousands of visitors per day.

More than that, visitors from search engines are people who are hungry for information and want to buy products. If you have an online business, visitors from search engines will have the biggest conversion rate.

SEO is part of inbound marketing which is a modern marketing technique in the digital era.


Inbound marketing, including SEO, is the least costly marketing method compared to traditional marketing techniques.

The basic concept of SEO
Google (and other search engines) is a product. They want other people to be satisfied using their services.

Users want the best relevant website with search to appear on the first page. That's why search engines always want to display the best results for each keyword that the user enters.

So the core of SEO is to make your website the best for the keywords that you want.

Okay ... be the best. But in what respect?

Content presented
Structure and navigation
User Experience (User Experience / UX)
Popularity
In this series of SEO guides we will learn how you can be the best than your rivals.

Can my website be successful without SEO?
Can!

By paying attention to the basic concepts of SEO above, you really don't need to bother thinking about SEO. Not infrequently people who have websites that are popular without understanding SEO.

This is because search engines are now smart in assuming page structure and website quality.

SEO is currently in practice more dominant as a marketing business than technical.

But..

It's possible your website still needs a little more effort from you to succeed. In addition, by knowing your SEO techniques, you understand how to make a successful website.

Can I do SEO myself?
There are many people or companies that offer SEO services, but actually you can do SEO yourself without using services.

With the various SEO guides provided free on the internet (including this guide), you can learn self-taught and apply it yourself.

You can save millions of dollars by doing your own optimization.

For information websites that are simple in structure, you will most likely not need to use SEO services and simply rely on this guide.

But if your website has a complex structure such as an online store or web-app, there is a possibility that you need SEO services to simplify the structure to be friendly to search engines.

What should I learn?
There are several main components in SEO, these components will determine how well your website is SEO. This component also determines the ranking sequence in search engine results.

In short, this is what you need to learn to master SEO.

Optimize website pages
Keyword research
Analyze competition
Create optimized content
Build popularity, links and reputation
Auditing SEO performance
You can learn these six core through the following chapters.

When Can I Start Making a Backlink?

For some people who are just starting to learn SEO, maybe this question is often heard, when should I make a backlink to my website. If I am asked like that, my answer is to wait for the website to be stable.

This is more often experienced by fresh domains. Logic for a new website will look unnatural if you suddenly have a vote link from another web without certain factors.

What I mean here is popularity and also Traffic. Of course it will be a big question mark for Google why there is a website that provides Vote Links (backlinks) to a website that is unpopular and does not have traffic to the site. And Google can quickly draw this conclusion is link manipulation.

Here are some info you need to know:

Google knows exactly how many visitors enter your website. Google can also calculate roughly the Bounce Rate of your website pages. Thus Google can easily calculate and see if there are manipulations of links and fake social signals that you do.
I mean here, if our website has a high Bounce Rate (in this case a percentage) then this means that the content or content on the website is not attractive to your visitors.

Content that is not attractive to visitors is very contradictory if they do Share Social Signals let alone Provide backlinks for your site.

Try to imagine when you enter a page that has unattractive content, do you want to press the Share button?

Second, Google can see it through the Visitor who enters your site. Google has a massive range of data that can predict roughly how many reasonable backlinks a website has based on the number of visitors who enter. This means that every addition of a backlink or social signal should always be accompanied by an increase in the number of visitors. Therefore, for fresh domains, it is a little cautious in building backlinks and social signals, Google can easily identify link manipulations that enter our site based on the above factors. This is also the reason why many new websites are often in the sandbox when they do backlinks.



For those of you who are still fresh domain status there are some tips that you can do:

Post as many unique articles as possible to the niche of your website. This can avoid Penalty from one of the factors that are targeted by Algo Panda, namely "Duplicate Content" and also "Thin Content".
Love social signal (real human / real social engagement) into your website. To branding web pages to be more popular and can also be an alternative source of your initial traffic. Do it naturally if you can dripfeed for 30 days. 3-5 social signals per day is enough compared to building 100 social signals in a day, and the next day there is no activity.
Internal linking optimization (like related post, Silo) and useful and interesting articles to minimize Bounce rate.
For those of you who already have a domain that is stable enough, you still have to be careful when doing aggressive backlinks. The way you notice the effects that arise every time there is a Google Algo update (although minor updates) if your web does not get any effect. Then the web can be said to be stable.