How to Choose Keywords to Easily Enter the First Page of Google

After you find the keyword list at the previous keyword research stage, then you will prepare the keywords which are of high value for you to make the website content and also easy to occupy the first page of Google or shift the top position of search result. So make sure you don't skip the slightest way I'll explain below.


The purpose of this stage is to collect and prepare keywords that you will later enter into articles to be used as main content, pillar articles, hero content, or whatever you call it. I will discuss as simple and concise as possible so that you are not confused and can be immediately applied

Remember now that we are in the modern SEO era, so you don't have to use the old way where every keyword you have got has to be separate content.

For that, at this stage you will sort out which keywords can be combined to be made into one core article. Later, I will give examples of its application so that it can be better understood.


Choose valuable keywords based on Search Intent.
Search intent is the reason why someone searches on Google. Whether to find a problem that they experience, or find information on a particular website, or want to buy goods or just want to know the price.

The keywords you choose determine value or not based on the search intent and the niche website that you created.

In accordance with the blog Yoast Seo here. Search intent can be divided into 4 types:

Informational Intent
Navigational Intent
Commercial Investigaon
Transactional Intent


Informational Intent
Users who type this type of keyword on search engines usually only want to find information about the problems they are experiencing, or want to find answers to the questions.

for example:

How to turn the skin after the beach.
What is the distance between Bandung and Jakarta.
How to create a website for a company.
New tourist attractions in Bogor.
This type of keyword is widely used for blogs that are monetized with PPC such as Google Adsense or CPA. because usually for this type of keyword the search is more and included in the evergreen keyword category.

Navigational intent
Users who type in this type of keyword they usually want to enter certain websites but through Google first.


for example:

Facebook login
click bca
Mandiri internet banking
google drive
google mybusiness
This type of keyword MUST be avoided, because even if you can be on the first page of Google, your visitors will not be much and the site to your site will be small.



Commercial Investigation
Users who type this type of keyword on search engines usually want to buy something but want to find information first, whether they are worth buying, or which items are suitable for their needs and budget.

For example:

Laptops under 7 million.
List of the best hosting.
Market prices for Asus 2018 laptops.
Laptop for playing games.
This type of keyword is usually used for websites that sell products (online stores), Adsense blogs, CPAs, Affiliates.

Online stores that use this type of keyword usually they will lead opinions to the point of view of the author and then they offer products according to user needs.

This type of keyword is also widely used by blogs that are monetized with affiliate features, for example "5 best hosting for online stores". Actually, whatever the user chooses they still get a commission from the hosting sale.



transactional Intent
Users who type this in search engines are usually ready to want to buy. This type of keyword is of high value, but this keyword competition will also be high because the first page will be occupied by large websites that sell these products.

for example:

Sell ​​cheap Asus ROG laptops.
Sell ​​shoes convers in Bekasi.
Services to create professional websites.
Original Bvlgari Perfume
travel package to bali
This type of keyword is widely used by online store websites and services. The competition for this keyword will also be high because many are eyeing it.


How to choose keywords based on the search intent?
Determine in advance what your money will be monetized using what.

if you choose to use the PPC program, CPA, choose keywords with type search intent:

Informational Intent (70%)
commercial investment (30%)
If your web / blog will be monetized using an affiliate program, try using keywords with type Search Intent:

Informational Intent (30%)
commercial investigation (70%)
If your website is an Online store or an Online Service provider, then the Keyword that you can choose is a keyword with type Search intent:

Informational Intent (10%)
commercial investment (30%)
Transactional Intent (60%)
most online shop owners and online service providers only focus on keywords with the type "Transactional Intent" only. and the results are difficult to enter the first page because it competes with large webs such as lazada, shoope, tokopedia, etc.

You can insert articles in your online store with the keywords "Commercial Investigation" and "Informational Intent" to rank keywords more easily and insert links to the products you sell in the article. Or you can lead opinions on a product, and direct it to the link of the product you are selling.


That way the source of traffic you get from Search Engines is much easier than you have to compete with the Authority website on the first page of Google.



Determine keywords for title / title content
Selection of content titles is a very important part. From the keywords that you have got, which keywords will be the title of the content?



This is one of the most frequently asked questions.



A good title is a title that describes the content of the content you are discussing.



However the content title does not have to contain the exact keywords that you are targeting.



Confused ?? Hehehe



Examples like this:

Targeted keywords; how to research keywords with semrush


If you pay attention to the title, it does not contain exact keywords that are targeted, which are "how to research keywords with the right" Just because the content is about discussing how keyword research is dominant using tools while Google considers this content relevant and ranked at the top.

Even if you notice, in the content I have never mentioned the word "how to research keywords with a lot"


Google is smart enough to interpret the entire contents of the content with keywords that are relevant to the search query typed in by the user.

Another example :

Target keyword: craft from used bottles


Just like before, in the title do not use exact keywords that are targeted namely "craft from used bottles" but the website can be ranked # 2 for those keywords.



For this stage, choose keywords that are more general which are not too specific to certain sub-topics. Even though later you can create a sub discussion of this keyword general.



For example like the example above. From the results of keyword research you get the keyword:

Crafts from used bottles
Cardboard craft
Crafts from aqua plastic
Craft from an ice cream stick
Then you can make an article with the title "Crafting of Used Items" which is written inside the content. You can discuss the keyword list above.

You make the Missal the title "70 handicrafts from used goods"

Where in the content later you can discuss about handicrafts from used bottles, cardboard crafts, etc.

But because these sub keywords can still be expanded, you can create other content using these sub keywords, for example "50 handicrafts using an ice cream stick"


Using this method, even though in title content you use keyword A but you can target keyword B, keyword C, and other keywords to rank using the same content.



Collect keywords that are relevant to the main keyword
The relevant keywords here usually don't come out when you search for keywords using tools such as google keyword planner or ubbersugest, semrush, etc.

Consider the scrape keyword results from ubbersugest below;


What I mean is relevant, not like the keywords above.



The purpose of relevant keywords is keywords that can strengthen the main keywords.



For example the keyword you are targeting is "bandung tourism", you can create a list of relevant keywords such as the tourist attractions:

Cliff of the palace
White crater
Ciater hot water
Floating market
Glamping
Etc
Or it can be a specific keyword to the name of the area:

Lembang
Ciwidey
Subang
Canning
Etc


Another example, for example, the keyword you choose is about "SEO", then the relevant keywords such as:

Research keywords
Onpage seo
SEO Offpage
Backlink
Search engine
Penguin algo
Hummingbird
Etc
If I use word2vec from Wikipedia content for SEO keywords then the results are like this:


For those of you who are used to brain tinkering around machine learning, you can use word2vec from Wikipedia to find relevant topic ideas / related to certain keywords / words.

For example here I want to find relevant keywords for words: Rank and Link



For Rank words and links, the 3 most dominant / relevant words are:

- Search (60%)

- Web (57%)

- Result (54%)

So for example I want to make a sentence I can enter the 3 words to strengthen the words Rank and Link.

Missal:

"Your web needs are more links to higher rankings in search results."



This keyword will not appear if we look for it using keyword research tools like google keyword planner, ubbersugest, long tail pro, etc.

To search for these relevant keywords you can by reading websites that are already on the first page, articles on Wikipedia, magazines around selected niches or you can ask questions / interviews directly to people who really understand in your chosen niche.

At this stage you collect as many as possible a list of keywords that are relevant or related topics from your main keyword.



By collecting a list of these keywords you already understand what you will discuss in the content, what keywords should appear. So that your content is really solid according to the targeted keywords, not just stale basic sentences, opening and closing.



How to use these keywords in the content I will discuss in how to create SEO content.