SEO

Complete material for beginners who want to learn SEO ranging from basic SEO material to advanced level, with guidelines and learning methods that are easy to follow, even for beginners.

You not only learn SEO materials, you will also know what myths are still trusted by many webmasters about SEO techniques and methods. So that later you don't get caught up in the dilemma.

SEO is a science that you must understand if your website requires traffic that comes from search engines, especially Google. Because now, almost 90% of people will search for information on Google (Search Engines) both search on mobile phones and on desktops / laptops.

Before learning more about SEO, it's a good idea to know the basics of how Google works.

Note that Google Works Based on QUERY, not words, keywords or phrases. The keyword (keyword) is only part of QUERY.

A query is a programming language used to retrieve DATA from a DATABASE. Or simply a query is a command.

So whatever you type in the search engine will be read as QUERY more precisely not KEYWORD.

A query is a programming language used to retrieve DATA from a DATABASE. Or simply a query is a command.

So whatever you type in the search engine will be read as QUERY more precisely not KEYWORD.

But because 90% of Google users use keywords as Queries typed in the search box, many webmasters assume and conclude that Google works based on the keywords typed in the search engine.

Though the Query (command) that you type in the search engine is not limited to the Keyword.

For example you want to find a Camera with a price range of $ 50 - $ 100, then you just type it on google: $ 50 camera ... $ 100. The sign (...) is a range of restrictions ($ 50 - $ 100). And all prices ranging from $ 50 to $ 100 will DEFINITELY be BOLD / bold in search results.

Another example is @twitter query. Try typing on google: Iphone @ twitter. Google only displays social media twitter in search results.

Other queries that can be used:

site: domain.com: Function Only displays search results for domain.com only.
cache: domain.com: Works to view the last (cached) catch for domain.com
allintitle: keyword: Serves to display all websites that use the word "keyword" in the title of the website.

Then what is the relationship between QUERY and SEO?

As I said above, search engines work based on queries and because most people use keywords as queries. So from the SEO side you can optimize your website pages to be relevant to the typed keywords.

In learning seo it will usually be divided into 3 big topics:

Keyword research.
SEO Onpage / page Optimization (page)
Offpage SEO or often called Vote, Link or Backlink.
Each of these topics has another sub-chapter which I will explain later.

RESEARCH KEY WORDS (Keyword)
Keyword research is actually not part of SEO, in SEO there are only 2 topics, namely onpage seo and offpage seo. But why do many SEO tutorials on the internet always discuss this keyword research material?

Because not everyone can choose keywords correctly. For that, by researching keywords, keyword selection can be RIGHT so that the SEO techniques that are applied later are not in vain and a waste of time.

This Keyword Research Orientation is Traffic. Not only traffic, but also profitable for you.

To get high traffic, of course you have to choose keywords that have high searches too. Based on this search level, the keywords can be grouped into 2 types:

Keyword "Head"
Keyword "tail"
If you read articles on the internet that discuss this research keyword, there are still many wrong understandings about this type of keyword.

One of my misconceptions is about "Long Tail Keywords". From several sources that I read on SEO blogs, many interpret the Long Tail Keyword with the number of words. So the Keyword Long Tail is a keyword that has a length of 3 words or above 3 words.

WRONG !!!

Long Tail Keywords have no correlation at all with the number of words. To understand what is a Long Tail Keyword you must understand keyword classification based on the number of searches per month. How keywords can be said is the Long Tail Keyword (Keyword tail / long tail).

In classifying keywords there are 2 parameters that are compared, namely the number of searches and the number of keywords.

It is said the Long Tail Keyword because the shape is indeed like a long tail. And this illustrates the many keywords in the cluster.

Look at the picture above, there are only 620 keywords that have 1,000,000 searches / month, including keywords: facebook, youtube, Instagram. People who type these keywords usually only pass through, to enter the website they want.

The number of keywords belonging to the Long Tail Keyword is very large, but unfortunately the number of searches for the Keyword Long Tail category is also getting smaller.

Keywords that are classified as Long Tail Keywords usually contain 3 or> 3 words. But that does not mean that keywords with 1 word cannot be classified as Keyword Long Tail. Think about the keywords "daffyshaci" (1 word) or "Learning Seo" are classified as long tail keywords?

In doing keyword research choose keywords that are classified as Keyword Long Tail. Because this category has high value keywords for your online business or your blogging activities.

Onpage SEO
Onpage is an SEO activity carried out on the website. The goal is that website pages are more easily recognized and read by search engine spiders in gathering information so that the data obtained by spiders can be relevant to Search Queries.

From the results of the previous Research Keyword (Keyword Research) you have got the keyword that will be processed at the onpage seo stage.

From the list of keywords that you get from the results of the research keyword, then you make it into Content.

Before further discussing content, you also need to know that there is one algorithm that covers content, namely "Hummingbird Algorithm" which is currently also processed by Brain Rank.

With the Algorithm, Google can accurately predict the content of the content you write. What information you discuss and relevant or not with Search Query.

Before the Hummingbird era, the Keyword Long Tail that you got from the results of keyword research would usually make all those keywords into 1 content. But in the era of Hummingbird it will be in vain and ineffective.

Look at the picture above, you no longer need to make all the results of your keyword research into separate content, just make 1 content with the discussion of each Long Tail Keyword that was obtained before.

If you still adhere to this ideology:

Exact keywords must be contained in the title
Exact keywords must be contained in the meta description
Exact keyword must be contained in the url
Exact keywords must be contained in the content
So in this SEO Onpage tutorial you will not find that technique. Because as I said earlier the technique had an effect on the era before Hummingbird, after the Hummingbird era you didn't have to worry about the things above.

On Onpage material you will learn how to create content that is relevant to search queries so that it gets good ranking in search results.

In addition to reviewing the content, you will also learn how to structure content and internal links that are good in terms of themes, templates or HTML code that you use.

Offpage SEO
After you choose the right keywords and make them website content, the last step is to offpage SEO, or optimization from outside the website better known as backlinks.

Backlinks are votes from other websites for your website because you have useful content.

In principle, this backlink is the link / vote that other websites give to your website voluntarily because your content is useful. But in fact there are many webmasters who intentionally backlink.

One type of backlink that Google recommends is content marketing, how to create valuable content and have a triger for people to share and backlink.

The scheme is like this: Content that is valuable à Promotion to the right person à Share & Backlink for your website.

The theory is simple but in reality it is not that simple, for that many people do backlinks on purpose. There are many types of backlinks that you can use. But you must understand the principle of making backlinks that are Relevant and Quality.

If you are not prepared to deal with the Penguin Algorithm and Manual Action.

There are several factors for determining a backlink to say relevant and quality. Here I will discuss thoroughly how to make backlinks and types of backlinks that can be said to be relevant and quality.

In this SEO Onpage material, I will try to discuss these 2 techniques. Content Marketing and Backlink techniques that are deliberately made but relevant and quality.

- Have a good study